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SPRING GALA AR

Palacio de Hierro Augmented Reality

Augmented reality experience developed for Palacio de Hierro’s Spring Gala campaign, where physical products triggered interactive digital content.

Role & Responsibilities

  • 3D modeling of stylized assets
  • Animation of insects (bees, butterflies, beetles)
  • Asset optimization for mobile AR
  • AR implementation and testing
  • Adaptation of 2D illustrated style into 3D

Key Contributions

  • Low-weight assets for mobile performance
  • Stylized translation from illustration to 3D
  • Multiple AR interaction systems depending on object constraints
Illustrated bee Illustrated stag beetle Illustrated butterfly

Interaction

  • Image-based AR triggers
  • Object-aligned AR interaction
  • Animated elements integrated with physical products
Silencio de Hierro product label Palacio de Hierro Spring Gala product box